Origin & Mission

From College Hardwood to Global Culture

How a 6'10" basketball player turned adversity into an empire of sports entertainment, creator basketball, and premium streetwear.

Adversity into Unstoppable Drive

Born Kristopher Carson Obaseki in London and raised in Texas, basketball was always more than a game—it was a life calling. Standing 6-foot-10, Kris dominated high school and played college basketball at Newman University.

When unexpected heart surgery sidelined his professional playing career, Kris refused to let the game slip away. He pivoted his boundless energy, humor, and hoop knowledge into YouTube, creating one of the most beloved basketball gaming and lifestyle channels on the platform.

Kristopher London LSK

The Milestone Timeline

2012 — The First Upload & NBA 2K Era

Kris launched his YouTube channel under LSK, blending genuine passion for NBA 2K gaming with electrifying, unfiltered reactions and basketball commentary.

2017 — Birth of the 2HYPE Collective

Joining forces with top basketball creators, 2HYPE was formed, revolutionizing creator sports showdowns, viral gym sessions, and multi-million view basketball challenges.

2020 — Founding Giraffe Gang

Named lovingly by the community in honor of his 6'10" frame, Giraffe Gang grew into an international family representing resilience, elevation, and street style.

2023–Present — XSET Collab & Cut-and-Sew Drops

Partnering with tier-1 gaming lifestyle giant XSET, Kris elevated LSK merchandise into genuine heavyweight streetwear and high-performance court uniforms.